The Italian brand Chicco was founded in 1958 by Pietro Catelli. Today, the brand specialises in childcare and distributes its products in 120 countries. Chicco develops solutions specially designed to meet the needs of children at different stages of their development. Chicco is part of the Artsana Group, Italy's leading global parenting company.
Chicco is a brand that specialises mainly in the world of children aged 0-3, covering all the main areas: feeding, walking, safety, stimulation, sleep, breastfeeding, sucking, clothing and footwear, and toys.
In its communications, Chicco sets out the 10 values that guide the design and work of the brand: expertise, positivity, spontaneity, emotional connection, simplicity, modernity, safety, growth, creativity and independence.
Chicco's vision is very clear: to help create a world in which raising children is both desirable and sustainable. The Artsana Group, of which Chicco is a part, has been a participant in the United Nations Global Compact, the world's largest corporate sustainability initiative, since 2017. Chicco has taken numerous initiatives to reduce the ecological impact of their products and processes, including the Eco+ range. This range is made from bioplastic and recycled plastic, so all Chicco Eco+ products are safe and sustainable.